Vanilla from Tahiti has built our reputation by offering what we feel is exceptional vanilla extract, vanilla beans and other Tahitian vanilla products. We are proud of the fact that many award winning and celebrity chefs have discovered our products, and order repeatedly from us. Our business continues to grow as more and more chefs, candy makers, gelato makers and bakers discover the difference that Vanilla from Tahiti makes in their recipes. It has become the “secret ingredient” for many.
In an effort to keep our loyal customers informed and connected in the food industry, we highlight a resource that we think is of significant value. This month, we are pleased to highlight SpecialtyFood.com to our loyal chefs, cooks, chocolatiers and restaurant owners. The National Association for the Specialty Food Trade is an exceptional organization with a valuable website that deserves a closer look.
What is the NASFT?
The National Association for the Specialty Food Trade is a prominent trade association in our industry and has been in existence since 1952. This not-for-profit organization has over 3,000 members, including retailers, restaurants, importers and brokers. Their focus is to move the specialty food industry forward and help consumers understand the distinctiveness of the specialty food business.
They provide support for those of us in the specialty food trade and in 2012, celebrated 60 years in the business.
The NASFT Fancy Food Shows
Each year the NASFT presents two major food events called the Fancy Food Shows. With a Summer Show in New York City and Winter event in San Francisco, the shows attract an amazing 40,000 people from over 80 countries each year.
The events also feature prominent keynote speakers, like John Mackey, Co-CEO and Co-Founder of Whole Foods Market. Mr. Mackey is keynote speaker for the 2013 Winter Fancy Food Show.
These Fancy Food Shows are an excellent way for those in the special food field to display, sample and get exposure for their products. Imagine a show with over a quarter of a million different food products on display. Coffee, snacks, spices, cheese, confections, snacks and more…it is all at the NASFT Fancy Food Shows each January and June. You can find out more about the Fancy Food Show here.
The Sofi Awards
The NASFT is the sponsoring organization for the prestigious Sofi Awards, given each year to those who have excelled in the specialty food industry. Sofi stands for “specialty, outstanding, foof, innovation” and is the specialty food equivalent of the Oscars. They have been presenting Sofi Awards since 1972.
Gold and Silver Sofi Awards are presented in categories like Dairy and Cheese, Chocolate, Cold Beverage, Cracker, New Product, Snack Food and more. The awards are presented at the Summer Fancy Food Show in New York City.
You can read more about the Sofi Award and review a list of past winners of the SpecialFood.com website.
Other Resources at SpecialtyFood.com
The NASFT website is a valuable resource for trends in the industry, news, and events. The website also features a “Knowledge Center” with access to webinars, pamphlets and information about education events sponsored by the NASFT.
The site also includes a forums area for discussions about the specialty food business, classifieds and even a jobs area for employment opportunities in the business. You don’t have to even be a member to enjoy some of these areas of the SpecialtyFood.com website.
The NASFT does an excellent job of keeping their website informative, up-to-date and useful. It is worth a visit.
There are a variety of levels of membership available for the NASFT. If you are interested in becoming a member of the National Association of the Specialty Food Trade and taking advantage of the wonderful networking and business opportunities that membership provides, you can find details here.
Like them on Facebook to stay up to date on specialty food conventions in your area.
Spurred in part by the increasing number of organic products and whole food stores, the growth of the specialty food industry has been tremendous. Vanilla From Tahiti is pleased to be a part of that growth. We take pride in providing vanilla extract and natural vanilla beans from Tahiti for those who choose to use the best ingredients.
If you buy vanilla extract, consider Tahitian vanilla extract from Vanilla From Tahiti. We look forward to serving you.
Want to learn more? There is much more information about what makes Tahitian vanilla distinctive and more about the founders of Vanilla From Tahiti at http://www.VanillaFromTahit.com
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About Vanilla From Tahiti: Vanilla From Tahiti is the premier source for Tahitian vanilla extract, vanilla bean powder and Tahitian vanilla coffee made from the finest Tahitian vanilla beans. As the world's purveyor of the finest Tahitian vanilla beans, Vanilla From Tahiti caters to those who expect the very best in quality vanilla bean extract. The finest pastry chefs, chocolatiers and gelato makers from around the world choose Vanilla From Tahiti for its distinct Tahitian vanilla bean aroma and taste. For phone orders or questions please call 805-965-5153.